Eyewear company eyes eco-sustainable PHA for designer spectacles


Luxury eyewear company Kering Eyewear is collaborating with Bio-on to develop new materials based on Bio-on’s Minerv PHA bioplastics.

mKering Eyewear, formed in 2014 as part of the global luxury specialist Kering Group and fully dedicated to the eyewear activity of a wide portfolio of brands, is partnering with Bio-on to investigate the potential of bioplastics for the spectacles market.
"This is the first time in the world that a company in the eyewear industry has decided to carry out research with our biopolymers," declared Marco Astorri, Chairman and CEO of Bio-on.

The two companies will work together on creating new eco-sustainable materials with mproperties that match or even exceed those of the plastics used to date in eyewear. According to the press release, Kering Eyewear aims to provide its team of designers with a “series of cutting-edge materials to broaden their creative possibilities, setting new trends in the luxury and sport & lifestyle segments”. Kering Eyewear designs, develops and distributes eyewear for well-known luxury brands, such as Gucci, Cartier, BottegaVeneta, Saint Laurent, Alexander McQueen and Stella McCartney, to name but a few.

"We are proud to be the first in the world to use our PHAs biopolymer together with such a prestigious and internationally renowned company as Kering Eyewear. Thanks to this collaboration, we are launching a new era in the eyewear world," says Bio-on Chairman and CEO Marco Astorri.

The new materials will be integrated with the use of cellulose acetate, one of the most common materials used in the majority of the eyewear products on the market to date.

All PHAs bioplastics (polyhydroxyalkanoates) developed by Bio-on are made from renewable plant sources, which do not compete with food supply chains. They guarantee the same thermo-mechanical properties as conventional plastics with the advantage of being 100% eco-sustainable and naturally biodegradable.

"The partnership with Bio-on represents a tangible sign of Kering Eyewear's attention to sustainability and its desire to bring innovation to a consolidated industry,” said Roberto Vedovotto, Chairman and CEO of Kering Eyewear.

"We strongly believe that ‘sustainable business is smart business'. The materials developed by Bio-on, 100% natural and biodegradable, will be a revolution in the eyewear industry and completely dovetail our unique approach to the market, as well as our desire to offer increasingly high quality and innovative products. In the luxury sector, sustainability and environmental awareness are no longer an option, they are a must."


IMAGE: glasses from Kering Eyewear by BottegaVeneta